Purposes	Retention
Store and/or access information on a device	400 day(s)
Use limited data to select advertising	400 day(s)
Create profiles for personalised advertising	400 day(s)
Use profiles to select personalised advertising	400 day(s)
Measure advertising performance	400 day(s)
Measure content performance	400 day(s)
Understand audiences through statistics or combinations of data from different sources	400 day(s)
Develop and improve services	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles

Purposes	Retention
Measure advertising performance	60 day(s)
Understand audiences through statistics or combinations of data from different sources	60 day(s)

Features
Match and combine data from other data sources

Data categories
IP addresses

Purposes	Retention
Store and/or access information on a device	60 day(s)
Use limited data to select advertising	60 day(s)
Create profiles for personalised advertising	60 day(s)
Use profiles to select personalised advertising	60 day(s)
Measure advertising performance	60 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	60 day(s)
Deliver and present advertising and content	60 day(s)
Save and communicate privacy choices	60 day(s)

Features
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Privacy choices

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)
Save and communicate privacy choices	90 day(s)

Data categories
IP addresses
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Privacy choices

Purposes	Retention
Use limited data to select advertising	30 day(s)

Special purposes	Retention
Deliver and present advertising and content	30 day(s)
Save and communicate privacy choices	30 day(s)

Data categories
IP addresses
Device characteristics

Purposes	Retention
Store and/or access information on a device	90 day(s)
Use limited data to select advertising	90 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	90 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	90 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	90 day(s)
Deliver and present advertising and content	90 day(s)
Save and communicate privacy choices	90 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	180 day(s)
Use profiles to select personalised advertising	180 day(s)
Measure advertising performance	180 day(s)
Measure content performance	180 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	180 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	365 day(s)
Create profiles for personalised advertising	365 day(s)
Use profiles to select personalised advertising	365 day(s)
Measure advertising performance	730 day(s)
Understand audiences through statistics or combinations of data from different sources	730 day(s)
Develop and improve services	730 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	730 day(s)
Deliver and present advertising and content	365 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Measure advertising performance	0 day(s)
Measure content performance	0 day(s)
Develop and improve services	0 day(s)

Features
Match and combine data from other data sources

Data categories
Device characteristics
Browsing and interaction data

Launches August 11 at 9:00 a.m. EST

Days

Hours

Minutes

Seconds

Tick, tock… The countdown to the 2025 Sneaker Awards is on!

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Take It From a Dancer: Ballet Flats Are Out, Ballerina Sneakers Are In

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Xoxo, the people who test hundreds of shoes every year.

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17 slides

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Shop Simone Biles’s Activewear Collection at Athleta

Shop these limited-edition pieces before they sell out (gold accessory not included!).

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The fashion set

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Fashion

Take It From a Dancer: Ballet Flats Are Out, Ballerina Sneakers Are In

Warm, Cozy Pajamas to Snuggle In for a Better Night’s Sleep

Don't Stay On the Waitlist for Uggs—Try These Dupes Instead

Abercrombie Just Dropped a Ton of Cute New Activewear—and It’s All On Sale

Here’s How to Actually Clean Your Sweaty, Stinky Workout Clothes

These Skims Dupes Are as Soft and Silky as the Real Thing

Windbreaker Pants Are Officially Back—Here Are Our Favorite Pairs

10 Rain Boots to Keep You Dry—and Comfy—Through Puddles and Downpours

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11 Sneakers Jennifer Garner Loves—and Where to Get Them for Yourself

Wait, We Actually Need All of Kristen Bell’s Sneakers

I’ve Run a Marathon and Four Half-Marathons in These Shorts—They’re That Good

10 Lightweight and Packable Windbreakers for the Chilly Days Ahead

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11 Comfy, Supportive Bralettes You’ll Want to Wear Every Single Day

Shop Simone Biles’s Activewear Collection at Athleta

All the Best Celeb Style Moments at the US Open So Far

The Best Nike Shoes for Walking

The Best Tennis Kits We’ve Seen at the US Open So Far

Take It From a Dancer: Ballet Flats Are Out, Ballerina Sneakers Are In

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SELF Daily

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11 Sneakers Jennifer Garner Loves—and Where to Get Them for Yourself

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10 Lightweight and Packable Windbreakers for the Chilly Days Ahead

16 Expert-Approved Rain Jackets to Keep You Dry in Drizzles or Downpours

11 Comfy, Supportive Bralettes You’ll Want to Wear Every Single Day

Shop Simone Biles’s Activewear Collection at Athleta

All the Best Celeb Style Moments at the US Open So Far

The Best Nike Shoes for Walking

The Best Tennis Kits We’ve Seen at the US Open So Far