Purposes	Retention
Store and/or access information on a device	400 day(s)
Use limited data to select advertising	400 day(s)
Create profiles for personalised advertising	400 day(s)
Use profiles to select personalised advertising	400 day(s)
Measure advertising performance	400 day(s)
Measure content performance	400 day(s)
Understand audiences through statistics or combinations of data from different sources	400 day(s)
Develop and improve services	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles

Purposes	Retention
Measure advertising performance	60 day(s)
Understand audiences through statistics or combinations of data from different sources	60 day(s)

Features
Match and combine data from other data sources

Data categories
IP addresses

Purposes	Retention
Store and/or access information on a device	60 day(s)
Use limited data to select advertising	60 day(s)
Create profiles for personalised advertising	60 day(s)
Use profiles to select personalised advertising	60 day(s)
Measure advertising performance	60 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	60 day(s)
Deliver and present advertising and content	60 day(s)
Save and communicate privacy choices	60 day(s)

Features
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Privacy choices

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)
Save and communicate privacy choices	90 day(s)

Data categories
IP addresses
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Privacy choices

Purposes	Retention
Use limited data to select advertising	30 day(s)

Special purposes	Retention
Deliver and present advertising and content	30 day(s)
Save and communicate privacy choices	30 day(s)

Data categories
IP addresses
Device characteristics

Purposes	Retention
Store and/or access information on a device	90 day(s)
Use limited data to select advertising	90 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	90 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	90 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	90 day(s)
Deliver and present advertising and content	90 day(s)
Save and communicate privacy choices	90 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	180 day(s)
Use profiles to select personalised advertising	180 day(s)
Measure advertising performance	180 day(s)
Measure content performance	180 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	180 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	365 day(s)
Create profiles for personalised advertising	365 day(s)
Use profiles to select personalised advertising	365 day(s)
Measure advertising performance	730 day(s)
Understand audiences through statistics or combinations of data from different sources	730 day(s)
Develop and improve services	730 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	730 day(s)
Deliver and present advertising and content	365 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Measure advertising performance	0 day(s)
Measure content performance	0 day(s)
Develop and improve services	0 day(s)

Features
Match and combine data from other data sources

Data categories
Device characteristics
Browsing and interaction data

Launches August 11 at 9:00 a.m. EST

Days

Hours

Minutes

Seconds

Tick, tock… The countdown to the 2025 Sneaker Awards is on!

Kelsey Kunik, RDN

Kelsey Kunik is a registered dietitian, writer, and nutrition consultant behind Graciously Nourished, where she shares practical tips and approachable recipes to help people eat well and build a healthy relationship with food. She's been featured as a nutrition expert and contributed to national outlets including Women’s Health, Shape, EatingWell, and CBS News. With degrees in biology and dietetics, Kelsey brings a well-rounded perspective from her background in clinical and community nutrition and as a consultant and spokesperson for food and wellness brands. Connect with her on Instagram.

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