Purposes	Retention
Store and/or access information on a device	400 day(s)
Use limited data to select advertising	400 day(s)
Create profiles for personalised advertising	400 day(s)
Use profiles to select personalised advertising	400 day(s)
Measure advertising performance	400 day(s)
Measure content performance	400 day(s)
Understand audiences through statistics or combinations of data from different sources	400 day(s)
Develop and improve services	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles

Purposes	Retention
Measure advertising performance	60 day(s)
Understand audiences through statistics or combinations of data from different sources	60 day(s)

Features
Match and combine data from other data sources

Data categories
IP addresses

Purposes	Retention
Store and/or access information on a device	60 day(s)
Use limited data to select advertising	60 day(s)
Create profiles for personalised advertising	60 day(s)
Use profiles to select personalised advertising	60 day(s)
Measure advertising performance	60 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	60 day(s)
Deliver and present advertising and content	60 day(s)
Save and communicate privacy choices	60 day(s)

Features
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Privacy choices

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)
Save and communicate privacy choices	90 day(s)

Data categories
IP addresses
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Privacy choices

Purposes	Retention
Use limited data to select advertising	30 day(s)

Special purposes	Retention
Deliver and present advertising and content	30 day(s)
Save and communicate privacy choices	30 day(s)

Data categories
IP addresses
Device characteristics

Purposes	Retention
Store and/or access information on a device	90 day(s)
Use limited data to select advertising	90 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	90 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	90 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	90 day(s)
Deliver and present advertising and content	90 day(s)
Save and communicate privacy choices	90 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	180 day(s)
Use profiles to select personalised advertising	180 day(s)
Measure advertising performance	180 day(s)
Measure content performance	180 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	180 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	365 day(s)
Create profiles for personalised advertising	365 day(s)
Use profiles to select personalised advertising	365 day(s)
Measure advertising performance	730 day(s)
Understand audiences through statistics or combinations of data from different sources	730 day(s)
Develop and improve services	730 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	730 day(s)
Deliver and present advertising and content	365 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Purposes	Retention
Measure advertising performance	0 day(s)
Measure content performance	0 day(s)
Develop and improve services	0 day(s)

Features
Match and combine data from other data sources

Data categories
Device characteristics
Browsing and interaction data

Launches August 11 at 9:00 a.m. EST

Days

Hours

Minutes

Seconds

Tick, tock… The countdown to the 2025 Sneaker Awards is on!

28-Day Cardio and Strength Challenge

Ready to get sweaty? Four weeks packed with 20 brand new workouts starts now!

Katie Thompson

Welcome to the 28-Day Cardio and Strength Challenge! We are so excited that you’ll be joining us for a full month of strength training, cardio workouts, and a whole lot of support from #TeamSELF!

Everything you need to get started is right here. Keep scrolling to browse the four-week schedule (as well as learn a bit more about what you can expect from this challenge), and each individual workout. Have you signed up to receive our daily challenge newsletter? If not, do that now! And if you haven't joined the Team SELF Facebook group, what are you waiting for!? It's a seriously inspiring place to chat with other challenge participants, share fitness tips, swap healthy recipes, hear from SELF editors, and more. Keep scrolling to get the details. Let's do this!

#TeamSELF

Fitness

28-Day Cardio and Strength Challenge Calendar

Your four-week workout plan is right here!

By Amy Eisinger, M.A., C.P.T.

December 31, 2019

Week 1

Fitness
Day 1: 4-Move Total Body Workout
Get ready for this do-anywhere routine!
5 slides
Fitness
Day 2: No-Equipment Full-Body Routine
The goal with today’s workout is simple: Get breathless!
6 slides
Fitness
Day 4: Arms and Legs Strength Workout
Get ready for lunges and curls in this workout that targets your upper and lower body.
5 slides
Fitness
Day 5: 3-Move Heart-Pumping Workout
Make this no-equipment routine as hard as you want—just move faster!
5 slides
Fitness
Day 7: High-to-Low Strength Workout
Focus on your glutes, hamstrings, and quads in today’s strength workout.
5 slides

Week 2

Fitness
Day 8: Core and Lower-Body Workout
This workout will have you lunging, skating, and working your abs.
7 slides
Fitness
Day 9: Upper-Body Strength Builder
Grab a set of dumbbells for this lower-body workout.
7 slides
Fitness
Day 11: 4-Move Cardio Workout
Go fast, then slow in this bodyweight cardio workout.
6 slides
Fitness
Day 12: Full-Body Strength Workout
Work your legs and glutes from every angle.
7 slides
Fitness
Day 14: Core and Cardio Workout
This abs and cardio workout is great for everyone.
8 slides

Week 3

Fitness
Day 15: Total-Body Strength Burner
A full-body workout with a burnout at the end.
7 slides
Fitness
Day 16: No-Equipment Butt and Core Workout
Burn out your glutes and core with these moves.
8 slides
Fitness
Day 18: Core and Upper-Body Push
Challenge your arms, shoulders, back, and core.
8 slides
Fitness
Day 19: Dumbbell Core Workout
Work your core with this cardio workout.
8 slides
Fitness
Day 21: Reach and Twist Cardio Workout
This cardio and strength workout is a time-saver.
7 slides

Week 4

Fitness
Day 22: Lower-Body Balance Burner
Welcome to the final week of the New Year's Challenge!
7 slides
Fitness
Day 23: Full-Body Strength Push
This total-body routine is about building strength.
7 slides
Fitness
Day 25: 5-Move Cardio Burner
Get your heart pumping with this workout.
9 slides
Fitness
Day 26: Squat and Plank Strength Builder
Get ready to sweat with this strength workout.
8 slides
Fitness
Day 28: Cardio Push + AMRAP
Give this cardio workout everything you’ve got.
8 slides

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28-Day Cardio and Strength Challenge

28-Day Cardio and Strength Challenge Calendar

Week 1

Day 1: 4-Move Total Body Workout

Day 2: No-Equipment Full-Body Routine

Day 4: Arms and Legs Strength Workout

Day 5: 3-Move Heart-Pumping Workout

Day 7: High-to-Low Strength Workout

Week 2

Day 8: Core and Lower-Body Workout

Day 9: Upper-Body Strength Builder

Day 11: 4-Move Cardio Workout

Day 12: Full-Body Strength Workout

Day 14: Core and Cardio Workout

Week 3

Day 15: Total-Body Strength Burner

Day 16: No-Equipment Butt and Core Workout

Day 18: Core and Upper-Body Push

Day 19: Dumbbell Core Workout

Day 21: Reach and Twist Cardio Workout

Week 4

Day 22: Lower-Body Balance Burner

Day 23: Full-Body Strength Push

Day 25: 5-Move Cardio Burner

Day 26: Squat and Plank Strength Builder

Day 28: Cardio Push + AMRAP