What We Buy Every Single Prime Day—and What We’re Splurging on This Year

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Prime Day editors' picks 2025
Courtesy of the brands / Gabrielle Langdon

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Welcome to SELF Checkout, a series in which we share the wellness-boosting products currently in our carts. In each installment, you can expect to find our staffers’ essentials as well as genuinely useful splurges and group-chat-worthy finds.

I was raised to shop in bulk (shout out to my mother, who once bought a dozen bags of pretzels because they were on sale, even though no one in our family really liked them). So I naturally view Amazon Prime Day as the perfect opportunity to stock up on the essentials I always end up running low on (hello, dog poop bags, toothbrush heads, deodorant, and coffee filters).

But I also recognize Prime Day's value as a time to save on what would otherwise be a pricey purchase (like, say, a vacuum). Luckily, you can fit both types of items in your Amazon cart and still save a nice chunk of change. Even luckier, the retailer has extended its biggest sale of the year by two extra days—so you can shop a little today, then come back for more tomorrow, Thursday, and Friday.

Not sure where to start? We're keeping track of all the best deals right here. And below, you can see what we're adding to our own carts this Prime Day. Scroll down for some wellness editor-approved shopping inspo.

Our top picks

  1. AirPods Pro 2, $249 $149 (40% off)
  2. Waterpik Aquarius WP-660 Water Flosser, $100 $55 (45% off)
  3. Shu Uemura Ultimate Reset Extreme Repair Hair Mask, $73 $58 (20% off)
  4. Neutrogena Hydro Boost Hydrating Gel Cleanser, $15 $11 (27% off)
  5. Neutrogena Body Oil, $25 $17 (30% off)

Sarah Felbin, SELF’s senior commerce editor

Amazon smart plug

Amazon

Smart Plug

To make her life a little easier (and more futuristic), Felbin stocks up on these smart plugs. “I can control them remotely using the Amazon Alexa app on my phone—meaning I can turn my AC on from miles away, so my apartment is nice and cool by the time I get home,” she says. “They're also great for lights—you can turn them on hands-free, just ask Alexa.”

Dr Loretta Intense Replenishing Serum

Dr. Loretta

Intense Replenishing Serum

Felbin, who has “super sensitive skin,” also loves how thick and nourishing this hydrating serum feels. “It's a little pricey, but it usually goes on sale for Prime Day, so you can bet it's in my cart,” she says. “Two pumps is enough for my face and neck, and even though the bottle is pretty small, it lasts a while.”

Image may contain: Electrical Device, Microphone, Computer Hardware, Electronics, Hardware, Monitor, and Screen

Medicube

Age-R Booster Pro

Curious about Medicube's SELF Healthy Beauty Award–winning facial massager and skin care booster? It's a great time to try it for less—and you’ll be in good company, as Felbin will likely add one to her cart this year too: “Lots of SELF staffers love theirs, and I'm thinking Prime Day is the perfect time to take the plunge and grab one for myself,” she says. “Girl math says it’ll save me hundreds on pricey treatments and facials later down the road.” Her logic is sound.

Milk Makeup Lip + Cheek Stain

Milk Makeup

Lip + Cheek Stick

Like me, Felbin’s using Prime Day to restock her old reliables, including Milk’s super versatile blush stick. “I love the color Werk—it's a really pretty pink that gives me the perfect, natural-looking flush,” she says, adding she may give the Quirk and Dash shades a try too.


Jessica Kasparian, SELF's commerce writer

Kasparian basically lives in her AirPods: “I seriously wear them every single day to listen to music and podcasts, take calls, and drown out NYC noise.” Her trusty old pair have gone kaput, so she’s using Prime Day as an opportunity to upgrade to a pair of Pro 2s.

Nespresso Capsules Original Line, Ispirazione Variety Pack

Nespresso

Capsules Original Line, Ispirazione Variety Pack

“My boyfriend and I use our Nespresso coffee maker every day, and restocking on pods can get pricey,” Kasparian explains. Buying up their favorite flavors while they’re 20% off should help.

Moroccanoil Luminous Hairspray Medium

Moroccanoil

Luminous Hairspray Medium

In the name of reducing heat wave-induced frizz, Kasparian will be bringing Moroccanoil’s Luminous hairspray back into her routine. “I used to use this hairspray years ago and have been missing it lately, as the summer humidity has been wreaking havoc on my hair,” she says. “It's a fine mist that leaves my hair looking shiny, and I love its fresh scent.”

Cyklar Nutrient Rich Body Cream

Cyklar

Nutrient Rich Body Cream

“I can’t get enough of this Cyklar Nutrient Rich Body Cream—I love the Sacred Santal and Vanilla Verve scents,” Kasparian says. She’s overdue for a restock—and while she’s at it, she may give the matching body wash a try too.


Sara Coughlin, SELF's senior commerce writer

Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF 50

Babo Botanicals

Sensitive Baby Mineral Sunscreen Lotion SPF 50

My sensitive skin forces me to be annoyingly picky about sunscreens, so when I can save a little on my go-to, Babo Botanicals’s Sensitive Baby Sunscreen, I make sure to buy multiple tubes. As its name suggests, this SPF is formulated with infants (and, to my shock, not elder millennial women) in mind, so it’s super gentle and easy to blend. It effectively protects my skin for hours at a time and doesn’t make me break out or feel like I’ve turned into a grease slick. Yeah, baby.

Stasher Premium Silicone Reusable Food Storage Bags

Stasher

Premium Silicone Reusable Food Storage Bags

If you’re phasing plastic food containers out of your meal prep rotation, please join me on the Stashers bandwagon. I already have a number of these handy reusable, resealable silicone bags, but I’ve found that I can't have too many—plus, they’re on sale in this cute, speckled blue colorway.

Wellow Knee-High Compression Socks

Wellow

Knee High Compression Socks

My love for Wellow’s compression socks is a love like no other (at least, as far as my socks are concerned). They feel like a snuggly hug for my perpetually achy calves, come in tons of fun colors, and hold up great after many washes. At $30 a pop, they feel a bit like a treat, so I’ll be keeping an eye on their price this Prime Week. (That said, even the most minor discount will justify me adding at least one new pair to my collection.)

Waterpik Aquarius WP-660 in branded component on a light gray background

Waterpik

Aquarius WP-660

My dentist will be pleased to know that a water flosser is on my short list of Prime Day splurges. Anjali Rajpal, DMD, founder of Beverly Hills Dental Arts in Los Angeles, previously recommended the Waterpik Aquarius to SELF because it has a massage mode that stimulates your gums and a large water tank for longer flossing. I know my plaque will hate to see it coming.


Melanie Curry, SELF's associate manager of audience development

Image may contain: Bottle, Lotion, and Shaker

Neutrogena

Hydro Boost Hydrating Gel Cleanser

Curry is stocking up on some of her skin care staples, including this Neutrogena face wash. "I love how it lathers and cleanses my skin, but doesn't leave it dry or irritated," she says. "I have super sensitive skin, so I'm careful about what I put on my face, and this cleanser has never let me down."

Image may contain: Bottle, Cosmetics, and Perfume

Vaseline

Illuminate Me Shimmering Body Oil

You can also save a few dollars on one of Curry's go-to body care products. "I'm so excited to grab this body oil because my skin responds amazingly to Vaseline products," she says. "Plus, the shimmer isn't too overpowering and looks like a natural glow, instead of a super bright glitter."


Katie Gunderman, SELF's associate social media manager

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Rettacy

Bullet Dotted Journal

Sure, your phone is a great place to take notes, but nothing beats good ‘ol pen and paper. Gunderman is picking up this notebook to jot down her thoughts and organize her work day. "Nothing keeps me organized like a bullet journal, and considering mine is almost full, this is the perfect time to pick up a new one and save a few bucks!" she says.

Image may contain: Pen, and Marker

Paper Mate

Felt Tip Pens

Of course, Gunderman needs pens to go with her new notebook. “These are my favorite felt tip pens to use while I journal," she says. "The fun colors always bring a brightness into whatever I'm doing!"

Image may contain: Device, Appliance, Electrical Device, Mixer, and Blender

Cuisinart

Hand Blender

Gunderman is also eyeing tools that make mealtime easier (and way faster). "One kitchen gadget I've been looking to add to my collection is an immersion blender," she says. “This Cuisinart one will be perfect for all my soup, sauce, and shake needs.”

Image may contain: Bottle, Shampoo, Cosmetics, Perfume, and Lotion

Neutrogena

Body Oil

This body oil will level up your shower routine, according to Gunderman. "This is an absolute shower staple for me! I love to pick it up every Prime Day, so I know I always have it in stock," she says. “I use this after every single shower, and it gives my skin such a moisturized, glowy look—not to mention, it smells amazing.”


Erica Sloan, SELF's senior health writer

Image may contain: Cosmetics, Mascara, Bottle, and Shaker

Anastasia Beverly Hills

Clear Brow Gel

This clear brow gel has been Sloan's go-to for as long as she can remember, and she's taking advantage of the sale to restock. "The little spoolie wand makes it easy to comb my brows into place, and the formula is just strong enough to hold without being tacky or turning into those dreaded flakes when it dries (like some others do)," she says.

Image may contain: Bottle, Shaker, and Cosmetics

Milani

Make It Last Setting Spray + Primer

Something new in Sloan's makeup routine is this Milani setting spray, which helps her makeup from melting in the summer heat. "I wanted an affordable but effective setting spray—I don't wear enough makeup to warrant buying a fancy one—and it's doing the job so far!" she says.


Caroline Acosta, SELF's senior web producer

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Benton

Aloe Soothing Mask Pack

"If you’re anything like me and your skin is taking a beating under this unforgiving summer sun, these sheet masks will provide much needed hydration," Acosta says. "And yes, you will see results quickly!" She recommends using an ice roller over the mask for an extra soothing effect.

Image may contain: Bowl, and Cosmetics

Shu Uemura

Ultimate Reset Extreme Repair Hair Mask

Time and time again, this mask has saved Acosta's hair after excessive bleaching and heat. "It'll leave your hair looking shiny and healthy in no time," she says.

Pilot

Precise V5 Pens

In need of some new pens for everyday? Acosta recommends these: "I’ll be using these pens—and only these pens—until they are pried from my cold dead hands. You can go wild writing with these because they're super smooth and precise."

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