We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.

Below, you will find a list of the features for which your data is being processed. You may exercise your rights for special features using the toggles below.

Features

Match and combine data from other data sources

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

Vendors104 vendor(s)

6sense
ABCS INSIGHTS
Active Agent (Virtual Minds)
Adara (Rate Gain)
Adelaide
Adex (Virtual Minds)
Adform
Adition (Virtual Minds)
Adobe Advertising
Adsquare

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Link different devices

In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).

Vendors100 vendor(s)

6sense
Active Agent (Virtual Minds)
AcuityAds
AdElement Media Solutions
Adara (Rate Gain)
Adex (Virtual Minds)
Adform
Adition (Virtual Minds)
Adobe Advertising
Adsquare

1-10 / 100

Identify devices based on information transmitted automatically

Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Vendors111 vendor(s)

6sense
ADYOULIKE (OpenWeb)
Active Agent (Virtual Minds)
AdElement Media Solutions
Adara (Rate Gain)
Adex (Virtual Minds)
Adform
Adition (Virtual Minds)
Adobe Advertising
Adobe Advertising Cloud

1-10 / 111

Special features

Use precise geolocation data

Off

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Vendors55 vendor(s)

Active Agent (Virtual Minds)
AdElement Media Solutions
Adition (Virtual Minds)
Adsquare
Adventure Media (Ad360)
Airtory Inc
Appier
Beeswax (Freewheel)
BidSwitch (Iponweb)
Celtra Inc.

1-10 / 55

Actively scan device characteristics for identification

Off

With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.

Vendors18 vendor(s)

Brand Metrics
Captify
Dentsu
Dentsu Product & Services GmbH
Hybrid
Ipsos
Kantar
LoopMe
Magnite
Magnite CTV

1-10 / 18

Below, you will find a list of vendors processing your data and the purposes or features of processing they declare. You may exercise your rights for each vendor based on the legal basis they assert.

IAB TCF Vendors

6senseIAB TCF

Off

6sense stores cookies with a maximum duration of about this many days: 731. This vendor also uses other methods like "local storage" to store and access information on your device.

Purposes	Retention
Store and/or access information on a device	400 day(s)
Use limited data to select advertising	400 day(s)
Create profiles for personalised advertising	400 day(s)
Use profiles to select personalised advertising	400 day(s)
Measure advertising performance	400 day(s)
Measure content performance	400 day(s)
Understand audiences through statistics or combinations of data from different sources	400 day(s)
Develop and improve services	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles

ABCS INSIGHTSIAB TCF

Off

Purposes	Retention
Measure advertising performance	60 day(s)
Understand audiences through statistics or combinations of data from different sources	60 day(s)

Features
Match and combine data from other data sources

Data categories
IP addresses

ADYOULIKE (OpenWeb)IAB TCF

Off

ADYOULIKE (OpenWeb) stores cookies with a maximum duration of about this many days: 365. These cookies may be refreshed.

Purposes	Retention
Store and/or access information on a device	60 day(s)
Use limited data to select advertising	60 day(s)
Create profiles for personalised advertising	60 day(s)
Use profiles to select personalised advertising	60 day(s)
Measure advertising performance	60 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	60 day(s)
Deliver and present advertising and content	60 day(s)
Save and communicate privacy choices	60 day(s)

Features
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Privacy choices

ADventoriIAB TCF

Off

ADventori stores cookies with a maximum duration of about this many days: 90. These cookies may be refreshed. This vendor also uses other methods like "local storage" to store and access information on your device.

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	400 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	400 day(s)
Deliver and present advertising and content	400 day(s)
Save and communicate privacy choices	90 day(s)

Data categories
IP addresses
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Privacy choices

AMAIAB TCF

Off

Purposes	Retention
Use limited data to select advertising	30 day(s)

Special purposes	Retention
Deliver and present advertising and content	30 day(s)
Save and communicate privacy choices	30 day(s)

Data categories
IP addresses
Device characteristics

Active Agent (Virtual Minds)IAB TCF

Off

Active Agent (Virtual Minds) stores cookies with a maximum duration of about this many days: 90. These cookies may be refreshed. This vendor also uses other methods like "local storage" to store and access information on your device.

Purposes	Retention
Store and/or access information on a device	90 day(s)
Use limited data to select advertising	90 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	90 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	90 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	90 day(s)
Deliver and present advertising and content	90 day(s)
Save and communicate privacy choices	90 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

AcuityAdsIAB TCF

Off

AcuityAds stores cookies with a maximum duration of about this many days: 365. These cookies may be refreshed.

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	180 day(s)
Use profiles to select personalised advertising	180 day(s)
Measure advertising performance	180 day(s)
Measure content performance	180 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
Privacy choices

AdElement Media SolutionsIAB TCF

Off

AdElement Media Solutions stores cookies with a maximum duration of about this many days: 365. These cookies may be refreshed.

Purposes	Retention
Store and/or access information on a device	180 day(s)
Use limited data to select advertising	180 day(s)
Create profiles for personalised advertising	90 day(s)
Use profiles to select personalised advertising	90 day(s)
Measure advertising performance	180 day(s)
Understand audiences through statistics or combinations of data from different sources	90 day(s)
Develop and improve services	180 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	180 day(s)
Deliver and present advertising and content	180 day(s)
Save and communicate privacy choices	180 day(s)

Features
Link different devices
Identify devices based on information transmitted automatically

Special features
Use precise geolocation data

Data categories
IP addresses
Device characteristics
Device identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices

Adara (Rate Gain)IAB TCF

Off

Adara (Rate Gain) stores cookies with a maximum duration of about this many days: 365. These cookies may be refreshed.

Purposes	Retention
Store and/or access information on a device	-
Use limited data to select advertising	365 day(s)
Create profiles for personalised advertising	365 day(s)
Use profiles to select personalised advertising	365 day(s)
Measure advertising performance	730 day(s)
Understand audiences through statistics or combinations of data from different sources	730 day(s)
Develop and improve services	730 day(s)

Special purposes	Retention
Ensure security, prevent and detect fraud, and fix errors	730 day(s)
Deliver and present advertising and content	365 day(s)

Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories
IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

AdelaideIAB TCF

Off

Purposes	Retention
Measure advertising performance	0 day(s)
Measure content performance	0 day(s)
Develop and improve services	0 day(s)

Features
Match and combine data from other data sources

Data categories
Device characteristics
Browsing and interaction data

1-10 / 216

Launches August 11 at 9:00 a.m. EST

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Tick, tock… The countdown to the 2025 Sneaker Awards is on!

Asking for a Friend

Miriam Kirmayer, PhD, a psychologist and leading friendship expert, offers advice and answers readers’ burning questions about navigating messy, complicated friendships. Submit your questions for Dr. Kirmayer here.

Asking for a Friend

My Friend Always Gets Free Stuff by Complaining to Managers—and It Gives Me the ‘Ick’

I feel bad for the servers…and even worse about our relationship.

By Miriam Kirmayer, PhD

August 6, 2025

Asking for a Friend

My Best Friend Keeps Ditching Me for Guys. Should I Call Her Out?

When she’s single, I’m her person. When she’s not? It’s like I don’t exist.

By Miriam Kirmayer, PhD

July 8, 2025

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My Friend Cut Me Off. How Can I Get Them to Forgive Me?

I ruined a great friendship over jealousy…and I’ve regretted it ever since.

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June 23, 2025

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Need Friendship Advice? Welcome to SELF’s Asking for a Friend

Therapist Miriam Kirmayer is here to help you make sense of your messiest, most complicated friendship moments.

By Jenna Ryu

June 16, 2025

We Care About Your Privacy

We and our partners process data for the following purposes

Asking for a Friend

My Friend Always Gets Free Stuff by Complaining to Managers—and It Gives Me the ‘Ick’

My Best Friend Keeps Ditching Me for Guys. Should I Call Her Out?

My Friend Cut Me Off. How Can I Get Them to Forgive Me?

Need Friendship Advice? Welcome to SELF’s Asking for a Friend