What is Prime Day?

Amazon Prime Day is a giant four-day shopping event—usually in the summer—that's held exclusively for Prime members (though it's easy to sign up for a 30-day free trial so you can join in). The sale began in 2015 as a celebration of Amazon’s 20th anniversary and offers some of the deepest discounts of the year on a wide variety of products.

When is Amazon Prime Day?

Right now: This year, the sale takes place on July 8 through 11, 2025. That means today is the last day to shop these Prime-exclusive deals, so don't wait to tackle your wishlist.

What Prime Day sales can you expect in 2025?

Amazon is offering low prices on everything from highly sought-after tech to clothing, furniture, and home appliances. We’re keeping an eye on all the fitness, beauty, kitchen, and wellness deals, including exercise equipment and accessories, sneakers, activewear, skin care, protein powder, and more.

Do Prime Day deals change each day?

Yes! Between Amazon's regular deals and last-minute Lightning Deals, prices are always changing. We’ll be updating this page with the latest Prime Day sales through the end of the day (and, thus, the end of the sale)—make sure to bookmark this page and check back in the final hours, so you don't miss a thing.

What are Prime Big Deal Days?

Amazon Prime Big Deal Days, also sometimes called Fall or October Prime Day, is a second Prime Day that's held in the fall. It began in 2022 (when it was called the Prime Early Access Sale) and includes tons of markdowns on clothes, shoes, tech, and more. It's also only for Prime members—so we recommend starting your 30-day free trial ahead of time to take full advantage.