.png?format=original){kind=spacer}
All products featured on Self are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
Updated at 9:40 A.M. on July 11, 2025.
The best Amazon Prime Day deals are here for a little while longer, and we'll make sure you don't miss a thing. This year, the retailer’s sale event was twice as long as usual, running from July 8 through today, July 11. We're down to the final hours now, but you can still save on thousands of products (like fitness trackers, coffee makers, and more).
This Amazon Prime Day, we’re answering all of your big questions about when to shop, where to find the best sales (spoiler alert: here!), and what’s worth buying. To get the biggest savings—plus fast, free shipping—you’ll need to sign up for an Amazon Prime membership. It’s usually $15 per month, but the retailer is offering a free, 30-day trial for new customers right now. Get. On. It.
What are the best Amazon Prime Day deals right now?
Amazon Prime Day deals can be pure mayhem. There are easy-to-miss “lightning deals” that start and stop at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and updating this page (and many others) regularly until the very end of the four-day event (which, again, is today!). Here’s a peek at our favorite deals right now.
- Vitamix A3300 Ascent Series Smart Blender—originally $650; now $520 (20% off)
- Dyson Airwrap Origin—originally $500; now $375 (25% off)
- Urevo Smart Treadmill—originally $799; now $380 (52% off)
- iRobot Roomba Combo i5 Robot Vacuum and Mop—originally $350; now $180 (49% off)
- Amazon Kindle Paperwhite—originally $160; now $125 (22% off)
- Foreo FAQ 202—originally $799; now $620 (22% off)
- Apple Watch Ultra 2—originally $779; now $650 (17% off)
- Oura Ring 4—originally $499; now $424 (15% off)
Shop the best Amazon Prime Day deals
We think these will sell out first—so if something catches your eye, add it to your virtual cart ASAP.
Best tech deals
Now is a great time to treat yourself to a new gadget that'll make life a lot easier. Grab the buzzy Oura Ring (the newest model is finally on sale!) or pick up Bose's portable Bluetooth speaker for your next outdoor adventure.
Best Apple deals
Apple devices don't go on sale often—so, when they do, jump on those deals ASAP. If the headphones you rely on for workouts, commutes, and generally zoning out are finally giving out, upgrade to a pair of AirPods Max (multiple SELF editors swear by them). While you're at it, pick up some Airtags to throw on your keys, in your work bag, or in your luggage, so you'll always be able to track them down.
.png)
.png)
Best Amazon device deals
It only makes sense that Amazon is discounting its own suite of smart devices, like the retailer's handy smart home plugs—our senior commerce editor confirms they make life a lot easier by allowing you to turn your lights, A/C, or other devices on from far away with the help of Alexa. And you won't have to stress about lugging your beach reads to the shore if you snag a new Kindle Paperwhite while it's on sale.
Best smartwatch deals
Haven't jumped on the fitness tracker bandwagon yet? They can help you train better and recover faster by letting you know what your body needs. We highly recommend checking out the SELF Home Fitness Award–winning Garmin Venu 3S if you're a runner or weightlifter who wants all the stats.
Best headphone deals
If listening to podcasts is your daily ritual, then you deserve a solid pair of headphones with excellent sound quality. One SELF writer is picking up Apple's Airpods Pro 2 during this week's Prime Day sale—they're noise-canceling and feature adaptive audio, meaning they can sense if someone is talking to you and will lower their volume, so you can hear better.
Best kitchen deals
Weeknight dinners and Sunday meal prep don't have to be a chore with these deals on a time-saving air fryer, a set of Rubbermaid containers, and more. We even found Ninja's buzzy ice cream maker on sale, if you want to whip up sweet treats this summer.
Also check out the savings you can snag on usually luxe brands like Breville and Vitamix—their coffee machines and blenders were just added to the sale.
.png)
Best fitness deals
Now is a wise time to save on normally splurge-worthy home gym equipment, like treadmills, ellipticals, vibration plates, or an adjustable kettlebell that costs a fraction of the price of a full weight set. You can also pick up a new yoga mat for less—Manduka's is the perfect size and has a satisfyingly grippy texture.
Best wellness deals
Kick back, relax, and let these deals do the hard work for you. Whitening strips and a water flosser (which is a whole 50% right now, by the way) will keep your smile looking bright and healthy, while a pair of SmartGoggles from Therabody can help banish tension headaches. Did we mention they're all on sale?
Best home deals
Cleaning your home feels like less of a chore when you have the right helpers. Right now, you can save big on a slim and cordless Dyson vacuum, a sleek humidifier, a powerful air purifier, or a conveniently compact stain remover.
On a floor care kick? Make sure to check out our full list of Prime Day vacuum deals here.
Best bedding deals
A good night's sleep is always worth the investment—but if we can upgrade our bedding for a little less, we'd hardly say no. And with these dreamy deals, you can overhaul your entire bedtime setup.
Key items like sheets and pillows from major brands like Cozy Earth and Coop are marked down at the moment. Plus, you can save on some nice-to-haves, like snuggly throw blankets and knee pillows, while you're at it.
Best sneaker deals
If there's one thing we know, it's good sneakers (we test hundreds of pairs for our Sneaker Awards every year). This Prime Day, we're pumped to see kicks on sale from Asics, Adidas, Brooks, and other fan-favorite brands.
.png)
Best sandal deals
If you're wearing the right pair, sandals can be just as supportive as sneakers. The expert- and editor-recommended options below provide arch support and cushioning while letting your feet breathe. The fact that they're on sale for Prime Day is just a bonus.
Best activewear deals
Buying yourself some new workout clothes is a great way to treat yourself before hitting the gym or heading out on your next run. There are a ton of options on sale right now, including comfy sports bras and super-stretchy leggings.
One of our favorites? Baleaf's Freeleaf Sports Bra. “It does what any good sports bra should do: It made me forget about it entirely,” our senior commerce writer wrote in her review. “I felt supported, comfortable, and able to focus on my workout without needing to fiddle with my bra. And that’s the dream, really.”
Best loungewear deals
If you don't already have a sweatshirt and pair of sweatpants you slip into the moment you're home for the night, it's time we change that. Amazon has tons of snuggly, cozy loungewear on sale for however you like to chill out.
There are ultra-soft pajamas, yoga pants, and bralettes, if you like your comfies to feel like a second skin. There are buy-it-for-life pieces from brands like Champion (our senior commerce editor has put her Champion crewneck through years' worth of washes and it still feels new). And, for those who prioritize comfort even when they're on the go, there are flight attendant-approved travel sets available at a nice little discount now.
.png)
Best skin care deals
There’s never been a better time to have a 10-step beauty routine: With deals this good, you could fill your medicine cabinet for less than a single facial. We highly recommend checking out Neutrogena's editor-approved Rapid Wrinkle Repair Retinol Face Oil.
Already running low on sunscreen? You're in luck: Fan faves from Supergoop are on sale and ready for your next beach day.
.png)
Best beauty tool deals
Some of the biggest names in beauty gadgets are included in this week's Prime Day savings, including Higher Dose and Medicube. The Age-R Booster H won a Healthy Beauty Award in 2023 for helping our tester's products absorb better. “My skin was clearer, brighter, and bouncier—essentially, every product I used (including retinol, AHA exfoliant, night cream, and my morning vitamin C moisturizer) seemed to work way, way better than they normally do,” they said.
Best hair care deals
Currently on sale: The HyperAIR blow dryer from Shark, which promises to deliver sleek, simple blowouts. We've even spotted deals on some Healthy Beauty Award winners (and those, the SELF team can vouch for personally).
Best travel deals
Some of our favorite travel essentials are on sale, just in time for you to hit the road or take to the sky this summer. Away's luggage truly lives up to its internet hype (its compression system is an overpacker's dream). And if you don't have a portable charger in your carry-on already, consider it a must-have in case of delays, outlet-free gates, and other tech-related travel headaches.
Speaking of headaches, you can spare yourself a crick in your neck with a comfy memory foam travel pillow like the one below—it's a key piece for one SELF staffer on long flights.
.png)
Best outdoor deals
Getting back to nature this summer? Don't hit the trails without some fresh gear. The most dramatic outdoor discount we've seen so far is probably BioLite's fire pit, which is on sale for a whopping 44% off its regular price. It's packable, holds a battery charge for up to 30 hours, and comes with a grill grate for easy al fresco cooking—make sure you pack the s'mores supplies.
Frequently asked questions about Amazon Prime Day
What’s on sale during Amazon Prime Day?
No matter what you’re looking for—gadgets, home gym equipment, skin care, or clothes—Amazon will probably offer a discount on it. In years past, we’ve seen deals on tech items (like Apple iPads and Beats headphones) and kitchen appliances from Cuisinart, Keurig, KitchenAid, and more. Even pricey beauty tools, like a Dyson hair straightener, should go on sale. (And those are just some standouts!)
Amazon also usually drops great discounts on its own suite of products, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.
How did we choose the best Amazon Prime Day deals?
To find the very best Prime Day deals, we skimmed tons of sales from top brands, like Dyson, Apple, Peloton, and more. We started with products SELF editors have tested and loved, then focused on items with lots of five-star reviews that shoppers truly love.
We also made sure to highlight the discounts that we feel are actually worth shopping (not the sales you see every day on the site). Products we keep in our kitchens, cleaning machines we use every day, and skin care we swear by all made it into our final list of picks.
Do I need to be a Prime member to save on these deals?
Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping.
Not subscribed, but still want to save? Sign up for a 30-day free trial and you’re good to go (plus, you’ll gain access to Prime Video content, so you can stream Fleabag or Succession while you shop).
Which other retailers have Amazon Prime Day deals?
In addition to Amazon’s great deals, there will likely be other sales to shop at Target, Walmart, Nordstrom, and Best Buy. So, if you’ve put off purchasing Apple’s AirPods Pro Max, a Nespresso coffee maker, or a Kindle, you’ll be hard-pressed to find a better time to snag these sought-after goods.
Related:
- The Prime Day Sneaker Deals Actually Worth Shopping, According to Fitness Editors
- What We Buy Every Single Prime Day—and What We’re Splurging on This Year
- The Best Amazon Prime Day Skin Care Deals to Shop ASAP
- Shop Stellar Prime Day Vacuum Sales: Shark, Dyson, and More
- Sick of Hearing About Amazon? These Anti-Prime Day Deals Are for You
- This Prime Day, My Favorite Deal Is Amazon’s Kindle Paperwhite: Here’s Why
- We Found the Best Early Deals at the Nordstrom Anniversary Sale